INTERNSHIP – Digital Marketing and Content.
What characterizes SPIRIDON :
1/ It's an iconic heritage brand for all running lovers. In the 1970s and 1980s, the international journal Spiridon campaigned to democratize running (and in particular to include women in it). Hundreds of thousands of people, in Europe and the United States, ran with Spiridon T-shirts to show their support for this movement, worn by an incredible group of runners-poets-activists. We have decided to relaunch this sleeping beauty in 2019. The operational launch was completed at the end of 2020. Franck Tuil is leading the project with other partners from the world of Outdoor Sports (Sébastien and Gaëlle) and digital (Catherine ).
2/ The SPIRIDON style is 2 permanent collections for men and women. One from our archives (from 1972 to 1989) and the other combining "vintage" and "modernity" with a new collection identity. The focus is on technical running/trail and lifestyle collections with materials recycled in the EU. Premium positioning, we create all our models in-house, from styling to model making with materials that we "source" .
3/ We are fans of new online distribution models while listening to selective distribution opportunities. The two are not incompatible if the partners are well chosen. We have opted for the pre-order model in BtoC or BtoB to avoid overstocks. We want to run far ahead (or far behind) fast fashion brands or start-ups that are fans of greenwashing, black friday, promo codes galore, sales every four mornings. It's a choice fully assumed between us but also with the friends of the brand, our customers.
4/ Spiridon is part of a vision of the world with a societal and ecological commitment. For these reasons we produce our clothes in the European Union (from knitting to tailoring) by visiting our workshops regularly. Our materials are recycled. Our packaging is reusable.
Job description :
Spiridon is now a clothing designer, but we also have the heritage of all Spiridon's historical magazines, an inexhaustible source of content. Image and editorial are very important. In this context, you help with the design, production and publication of Spiridon's visual and written content on the site and social networks.
Propose creative concepts for upcoming campaigns.
Creation of the content media database (archives and shooting)
Create a production schedule and an editorial calendar, prepare and decline all visuals for publication on social networks, site and communication (organic or paid)
Support content production (shooting, set design).
In connection with the weekly editorial calendar, propose a grid of visuals and stories, reels for Instagram, Facebook, LinkedIn, Pinterest and why not Tik tok.
Propose ideas for content to be developed for the RS and the site.
Ensure the proper publication of assets and texts on the RS.
Contribute to the publication of articles, campaign emailings (newsletter)
3/ Fronts – website
Creation and publication of product pages, banners, blog articles.
Creation of the magazine section on the site.
Launch of the English version of the site.
Specifics of the position:
Flex Office: 100% adaptable according to the selected profile. An office in Paris, center. Travel to shootings and production meetings in Annecy.
Profile sought :
Student in communication school, fashion school, you follow a specialization in communication or image and you are looking for a training course.
You like entrepreneurship and you are looking for small structures to have a 360° vision of the activity of a start-up.
A good level in English is necessary. Obviously if you are a fan of running , it's a real plus!
Paid internship on the basis of 35 hours
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