Spiridon: running in freedom, "wild" and inclusive running
Odile Mopin | Thursday, July 23, 2020
There is a little libertarian side to Spiridon. A freedom of thought, a spirit of sharing, of solidarity, born from the depths of the seventies. The young start-up Spiridon, launched by Franck Tuil with a cheerfully varied team of graphic designers, marathon runners, communicators... mixing skills, has just opened its e-store. It offers jerseys, t-shirts and joggings for eco-responsible running, made in France and in Europe (design between Paris and Annecy, manufacturing in Portugal) and drawn from the archives of the rich history of Spiridon: for beginners, the name of a modest Greek shepherd, winner of the first Olympic marathon of the modern era, inspired a mythical journal on running, founded in 1972 by runner Noël Tamini. The site, very didactic, is also a mine for racing enthusiasts, right down to the book, music and film sections offered.
It is this set of values, pleasure, sharing, inclusiveness, freedom, nature, that seduced Franck Tuil, racing enthusiast and his team. The man who comes from the world of fashion and music, notably worked at Comme des Garçons, and at major labels. He has been thinking for some time now about founding his fashion brand. In 2016, the film "Free to run", by Pierre Morath, acts as an electroshock. "If I want to do something meaningful, then I'm relaunching a Spiridon brand," he said to himself. So act. Franck Tuil obtains the operating license from the rights holders and reconnects with the original graphic designer, Karel Matejovsky, who has remained close to the community of runners. He surrounds himself with a designer, an artistic director, finances his project himself with the support of a few business angels.
“Clothes, designed to last, that make sense and encourage better consumption, since we produce in small quantities. The collections are limited editions, to fight against overproduction and waste. It was essential in the development of my project, in addition to the spirit so particular to Spiridon”, concludes Franck Tuil.